Download this press release as an Adobe PDF document. The companies and brands making the international headlines may be the giants, but chaotic economic times hit smaller independent advertising and marketing communications agencies just as hard. While there are no magic bullets for weathering a downturn, ICOM network agencies have found that deploying certain tactics can improve an agency's chances of coming out stronger than ever regardless of where in the world they are based. Rollinsville, Colorado (PRWEB) February 4, 2008--Financial services brands under a cloud, real estate in freefall, global stock market volatility. The companies and brands making the international headlines may be the giants, but chaotic economic times hit smaller independent advertising and marketing communications agencies just as hard. In fact, according to some experts, smaller businesses, such as independents, are especially vulnerable.
While there are no magic bullets to weathering a downturn, deploying certain tactics can improve an agency's chances of coming out stronger than ever. Collectively, the more than 70 members of the ICOM network of independent agencies (http://www.icomagencies.com/), which are owned locally and work globally in more than 50 countries, have faced everything from devastating recessions to raging inflation. In the international network's 58 years of existence, they have not only survived but thrived by focusing on what's important. Advises ICOM President Rino Ferrari, also president Rino Publicidade/ICOM, São Paulo, "Always have a Plan B, one for recession and one for growth."
Contacts:Nancy Gigesnancy
(at)icomagencies.com
1-914-683-5108
Gary Burandtburandt
(at)icomagencies.com
1-720-261-4829
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